Most Outstanding Herbal Candy (TPMEA)
SPIRULINA HERBAL CANDY
MOST OUTSTANDING HERBAL CANDY
The Philippine Marketing Excellence Awards
Spirulina: Pinnacle of Herbal Candies
DXN's Spirulina Candy received the "Most Outstanding Herbal Candy" award from the Philippine Marketing Awards Institute during the July 7, 2005 Philippine Marketing Excellence Awards held at the Westin Philippine Plaza.
The Philippine Marketing Excellence Awards Committee consults consumers and marketing professionals through a combination of surveys, focus group discussions, and market research in search for the company with the "Best Marketing Practices."
The award-giving body uses as well the following metrics for qualification: market dominance, market awareness, innovative marketing practices, customer service orientation, product/ service quality, value pricing, truthfulness in advertising, customer confidence, and overall market acceptability.