Most Outstanding Herbal Candy (2005 PBAA)


2005 Philippine Business Achiever Award
Spirulina Takes the Center Stage Again

Barely a month after it was recognized as the “Most Outstanding Herbal Candy” by the Philippine Marketing Awards Institute, DXN Spirulina gained the same title, this time from the 2005 Philippine Business Achievers Awards (PBBA) committee.

Spirulina joined the ranks of other brand and business recipients that are touted as the “strongest and most trusted” in their class. PBBA’s list of criteria in determining the awardees includes: organizational agility; corporate integrity; brand loyalty and recognition; product and service development; customer confidence; distribution and promotion; and public relations.

The 2005 Philippine Business Achievers Awards is an initiative of the Confederation of Sales and Marketing Professional in the Philippines, in partnership with its research arm, Business Achievers Marketing. The award-giving body wishes to motivate the key players in the industry to continue their efforts in making a difference, thereby uplifting the level of business in the country.

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