Most Outstanding Innovative Water Purifier
DXN INTERNATIONAL PTE., LTD.
OUTSTANDING INNOVATIVE WATER PURIFIER (DXN Mineral Pot)
The Philippine Marketing Excellence Awards
Mineral Pot earns market thumb's up.
Consumers and marketing professionals alike agreed with the Marketing Awards Institute in recognizing DXN´s Mineral Pot Water Purifier as the Most Outstanding Innovative Water Purifier, in the Philippine Marketing Excellence Awards held at the Westin Philippine Plaza on July 7, 2005.
The Philippine Marketing Excellence Awards Committee consults consumers and marketing professionals through a combination of surveys, focus group discussions, and market research in search for the company with "Best Marketing Practices." The award-giving body uses as well the following metrics for qualification: market dominance, market awareness, innovative marketing practices, customer service orientation, product service quality, value pricing, truthfulness in advertising, customer confidence, and overall market acceptability.